User-generated content Web 2.0 Social Network
Community Crowdsourcing Intranet
Social software VRM Enterprise 2.0 Collaborative software
Cloud computing Knowledge management Extranet
User-generated content
User-generated content (UGC) covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005, having arisen in web publishing and new media content production circles. Its use for a wide range of applications, including problem processing, news, gossip and research, reflects the expansion of media production through new technologies that are accessible and affordable to the general public. (from Wikipedia)



yoo+ promotes user-generated content, new and original material that people produce through the sharing tools that the platform provides: a new way to communicate, not top-down but bottom-up.
Web 2.0
Web 2.0 is a loosely defined intersection of web application features that facilitate participatory information sharing, interoperability, user-centered designand collaboration on the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. (from Wikipedia)



yoo+ uses the tools of Web 2.0 and transform them for a work situation in order to improve communication, promoting collaboration and sharing among staff. The same tools used for a professional community or a community of interest lead to a higher level the relationships between users and the generation of new content.
Social Network
A social network is a social structure made up of a set of actors (such as individuals or organizations) and the dyadic ties between these actors. The social network perspective provides a clear way of analyzing the structure of whole social entities. (from Wikipedia)



yoo+ allows you to create social networks, whether of interest, professional or business, enhancing the relationships between users and highlighting skills and ideas that otherwise, in hierarchical systems of communication would remain unexpressed.
Community
The term community has two distinct meanings: 1) A group of interacting people, living in some proximity (i.e., in space, time, or relationship). [...] Since the advent of the Internet, the concept of community has less geographical limitation, as people can now gather virtually in an online community and share common interests regardless of physical location. Prior to the internet, virtual communities (like social or academic organizations) were far more limited by the constraints of available communication and transportation technologies. (from Wikipedia)



yoo+ can be tried and tested on my.yooplus.com, the community of yoo+ where you can find the white papers of the platform, the press reviews, the new implementations and news of the social media world.
Crowdsourcing
Crowdsourcing is a process that involves outsourcing tasks to a distributed group of people. This process can occur both online and offline, and the difference between crowdsourcing and ordinary outsourcing is that a task or problem is outsourced to an undefined public rather than a specific body, such as paid employees. (from Wikipedia)



yoo+ allows you to build community, intranet or extranet corporate network, where users can generate original contents, cooperating together and bringing out individual and group skills.
Intranet
An intranet is a computer network that uses Internet Protocol technology to share information, operational systems, or computing services within an organization. [...] Sometimes, the term refers only to the organization’s internal website, but may be a more extensive part of the organization’s information technology infrastructure, and may be composed of multiple local area networks. (from Wikipedia)



yoo+ can be used as a corporate intranet to facilitate social communication and participation, ensuring, even to those who work remotely, knowledge and shared goals. With the calendar, messages, wikis and the other tools, yoo + decreases the number of emails and help saving time: users can work on a shared file, avoiding the dispersion of information, and always have the latest version of a document.
Social software
Social software applications include communication tools and interactive tools often based on the Internet. Communication tools typically handle the capturing, storing and presentation of communication, usually written but increasingly including audio and video as well. Interactive tools handle mediated interactions between a pair or group of users. They focus on establishing and maintaining a connection among users, facilitating the mechanics of conversation and talk. (from Wikipedia)



yoo+ builds business or interest communities; it is suitable for organizing large groups as well as small. yoo+ immediately displays the members who are online and the newest ones and you receive notifications for new posts and messages. The livestream will show the posts, discussions and conversations in reverse chronological order.
VRM
VRM, or vendor relationship management is a category of business activity made possible by software tools that provide customers with both independence from vendors and better means for engaging with vendors. These same tools can also apply to individuals’ relations with other institutions and organizations. (from Wikipedia)



The use of yoo+ as a tool for the VRM improves the relationship between demand and supply, providing new tools and models to interact with suppliers in a bidirectional way, through the user-generated content.
Enterprise 2.0
Enterprise social software (also known as or regarded as a major component of Enterprise 2.0), comprises social software as used in “enterprise” (business/commercial) contexts. It includes social and networked modifications to corporate intranets and other classic software platforms used by large companies to organize their communication. In contrast to traditional enterprise software, which imposes structure prior to use, enterprise social software tends to encourage use prior to providing structure. (from Wikipedia)



yoo+ transforms the traditional ways of communication, relationship, sharing and collaboration inside companies and groups, using 2.0 solutions inspired by the typical practices of social media.
Collaborative software
Collaborative software (also referred to as groupware) is computer software designed to help people involved in a common task achieve goals. One of the earliest definitions of “collaborative software” is, “intentional group processes plus software to support them.” The design intent of collaborative software (groupware) is to transform the way documents and rich media are shared to enable more effective team collaboration. (from Wikipedia)



yoo+ helps you to collaborate with other users in the most effective way, participating in discussion groups (open, moderated or private) to share materials that remain at your disposal in the document archive. You can also create wiki documents that other users can modify to create new contents.
Cloud computing
Cloud computing refers to the delivery of computing and storage capacity as a service to a heterogeneous community of end-recipients. The name comes from the use of clouds as an abstraction for the complex infrastructure it contains in system diagrams. Cloud computing entrusts services with a user’s data, software and computation over a network. It has considerable overlap with software as a service (SaaS). (from Wikipedia)



yoo+ has three delivery models: SaaS Onsite, directly on customer’s server behind the corporate firewall; License, customization based on project shared with the client; or Cloud, nothing to download, it is instantiated on our servers and immediately online.
Knowledge management
Knowledge management (KM) comprises a range of strategies and practices used in an organization to identify, create, represent, distribute, and enable adoption of insightsand experiences. Such insights and experiences comprise knowledge, either embodied in individuals or embedded in organizations as processes or practices. (from Wikipedia)



yoo+ is a knowledge sharing platform, where you can share documents and media, creating activities and events with the calendar. Thanks to sharing tools, yoo+ allows to capture the knowledge capital within the company, enhancing people and their ideas and emphasizing individual and team skills.
Extranet
An extranet is a computer network that allows controlled access from the outside, for specific business or educational purposes. In a business-to-business context, an extranet can be viewed as an extension of an organization’s intranet that is extended to users outside the organization, usually partners, vendors, and suppliers, in isolation from all other Internet users. (from Wikipedia)



yoo+ also works as a corporate extranet to involve stakeholders (customers, suppliers, partners…), letting them access some information. So, you can enhance the relationships with all those indirectly involved in the company’s work and keep, at the same time, the confidentiality of information addressed to the employees.

The Future of Marketing: 46 Experts Share Their Predictions For 2012

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Internal or Business Social Networking will become the next communication and collaboration channel for global organizations, augmenting email, and replacing the phone with online conferencing or VOIP technologies built-in. This paves the way for Enterprise Social Networking platforms to reduce costs, increase productivity and provide continuous transparency, both inside and outside the organization. You will bring your partners and customers into your networks, creating closer relationships as they become part of your product development, customer support and a real-time gauge and input to your business success.

This is the prediction of Thomas Christel about future of marketing in this article


By , 25 November 2011.

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